Paige is dedicated to the details and won’t stop until they achieve the perfect fit. Each item is meticulously designed, washed and wear-tested to ensure that it’s not only of the moment but built for the moment.

With that philosophy in mind, PAIGE created the iconic whipstitch: nine stitched bars that adorn the back pocket of every pair of jeans. The signature whipstitch represents nine lives – a reminder to always grow, reinvent yourself and evolve for the better. We take this approach to design and beyond.

From the beginning Co-Founder & Creative Director, Paige Adams-Geller, embraced change, aiming to inspire as her story evolved. Her journey began in Los Angeles, where her entrepreneurial spirit took her from working as one of the top fit models in the industry to launching her namesake collection in 2004. In late 2006, Adams-Geller launched a men’s line with the same commitment to quality and attention to detail. With the help of her leadership and vision, what started as a women’s denim brand quickly expanded into a full lifestyle collection for men and women, sold at premium retailers internationally.

Today, she sits at the helm of PAIGE continuing to lead with her commitment to cutting edge design and passion for creating pieces that you will live in.